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Fundraising Posted October 21, 2014

Overcoming the 4 Barriers that Keep Donors from Giving

Getting your supporters to take action, any action, is half the battle.   That is what fundraising really comes down to: asking the reader to take action, be it to donate or fundraise on your behalf. But between nonprofit organizations, for-profit companies, and day-to-day life, your audience faces an endless stream of asks. They can’t act on all of them and it often seems simpler and safer to do nothing. Nonprofit fundraisers have to break through the noise and show supporters why they need to get involved.   In this blog, we’re going to explain 4 psychological barriers that keep people from giving to your campaign and how you can mitigate them. With the ... continue reading
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